1.0The Behaviour Change Collaborativehttps://thebcc.org.auTracey Bridgeshttps://thebcc.org.au/author/tracey-bridges/rich600338<blockquote class="wp-embedded-content"><a href="https://thebcc.org.au/new-zealands-covid-19-response-implications-for-social-marketing/">New Zealand’s Covid-19 Response – Implications for Social Marketing</a></blockquote> <script type='text/javascript'> <!--//--><![CDATA[//><!-- /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,n=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=0;o<n.length;o++)n[o].style.display="none";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute("style"),"height"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if("link"===t.message)if(a=d.createElement("a"),i=d.createElement("a"),a.href=r.getAttribute("src"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),s=0;s<i.length;s++){if(!(e=i[s]).getAttribute("data-secret"))t=Math.random().toString(36).substr(2,10),e.src+="#?secret="+t,e.setAttribute("data-secret",t);if(r||a)(t=e.cloneNode(!0)).removeAttribute("security"),e.parentNode.replaceChild(t,e)}}}}(window,document); //--><!]]> </script><iframe sandbox="allow-scripts" security="restricted" src="https://thebcc.org.au/new-zealands-covid-19-response-implications-for-social-marketing/embed/" width="600" height="338" title="“New Zealand’s Covid-19 Response – Implications for Social Marketing” — The Behaviour Change Collaborative" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>https://i1.wp.com/thebcc.org.au/wp-content/uploads/2020/09/Covid-19-handmade-face-mask-Flickr-User-Olgierd.jpg?fit=1198%2C900&ssl=11198900The success of the Government’s COVID-19 communication and marketing programme, causing nearly the entire population to change working, social and recreational habits almost over night, is evidence of just how powerful this tool can be, and how capable the public sector is of wielding it effectively, alongside strong policy and regulatory initiatives.