The Behaviour Change Collaborative is pleased to announce it has entered a formal partnership with Griffith University’s Social Marketing@Griffith (SM@G).
The move officially links the world’s largest university-based social marketing centre with one of Australia’s leading behaviour change outfits.
The BCC has enjoyed a strong relationship with SM@G for more than a decade during which time we’ve collaborated on projects, and most recently co-hosted Change 2024.
The new partnership will further strengthen both organisations’ ability to generate actionable insight, deliver impactful change programs and build the capacity of others to do the same.
The BCC’s Co-Founder and Managing Director Luke van der Beeke said: “The BCC has a strong track record of working closely with academia for positive impact.
“Our partnership with SM@G is based on a clear values alignment and a desire to leverage the unique strengths of both organisations to deliver behaviour change programs that shift the dial.”
SM@G’s Director Sharyn Rundle-Thiele echoed Luke’s sentiment, and said her team was excited about the new partnership.
“Our change agents will be working under The BCC brand to extend upon our current partnerships that are focussed on delivering change.
“The partnership removes red tape and improves our team’s agility. We look forward to achieving more than ever before.”
The BCC is confident this new partnership will enhance the ability of both organisations to drive positive social change.